“SISTERHOODIE” | NBCF
For the National Breast Cancer Foundation, we turned a wardrobe staple into something that reinforced good habits for early detection.
A hoodie with its pockets moved up from the waist to the chest, to give a more overt reminder every time it's worn.
We put 500 up for sale, with all proceeds benefitting the foundation.
PROTOTYPE &. CREDITS
Here's the prototype we made to sell the idea.
An American Apparel hoodie, altered by a very confused Garment District seamstress.
CD: Corinna Falusi
CD: Michael Paterson
CD: Ryan Wagman
Art Director: Gonzalo Navarro
