MORE PARAMOUNT+
After launching “A Mountain of Entertainment” at the Super Bowl in 2021, we continued exploring the 30,000-foot logo.
While year one was about an expedition to the top, in following years we established the mountain as their permanent home – a subtle storytelling shift that allowed us to continue the campaign for years to come.
Director: David Shane
“STALLONE FACE”
Super Bowl 2023
Super Bowl 2023
“CROSSFIRE”
“GOING LONG”
“THE STORM”
“WILDLIFE”
“BONFIRE”
“SURVIVAL SKILLS”
“CAVE PAINTING”
Recognition & Credits
Executive Creative Director: Dan Kelly
Senior Creative: Gonzalo Navarro
Senior Creative: Sean Buckhorn
Creatives: Alli Walker & Luke Johnson
Director: David Shane
One Show Merit -
Television Varying Length Series
Executive Creative Director: Dan Kelly
Senior Creative: Gonzalo Navarro
Senior Creative: Sean Buckhorn
Creatives: Alli Walker & Luke Johnson
Director: David Shane
One Show Merit -
Television Varying Length Series