More than any other athletes, baseball players are told to play “the right way.” No joy, no style, no flair. Problem is – that’s what today’s fans want to see. So when Bleacher Report ran an article called “The Make Baseball Cool Again Commission,” I ran with it. And did a spec campaign for this underground movement.

We’ll partner with analytics site FiveThirtyEight to quantify coolness in baseball. New metrics that we invent. Like eyeblack above replacement player. Handshakes per 9 innings. Or the launch angle, height, and distance of bat flips.  

Basketball has signature shoes. Why can’t baseball have signature hats? We’d work with New Era to offer a line that re-creates big leaguers’ signature styles. The brim, the crown, everything – we’ll break them in just like the pros do.