“HOLD MY HYDROBOOST”
A new product for Essentia water. Launched with a flip on the phrase “... hold my beer”.
My partner Gonzalo and I came up with the campaign in Fall 2023, before we both went on paternity leave. Credit to our fellow creatives at Droga for producing and seeing the campaign through:
George McQueen, Tom McQueen, Rob McQueen, Nick Baumann, Sara Muchnik, Ben Muckensturm, Cherise Woo, Brendan Dimech
A new product for Essentia water. Launched with a flip on the phrase “... hold my beer”.
My partner Gonzalo and I came up with the campaign in Fall 2023, before we both went on paternity leave. Credit to our fellow creatives at Droga for producing and seeing the campaign through:
George McQueen, Tom McQueen, Rob McQueen, Nick Baumann, Sara Muchnik, Ben Muckensturm, Cherise Woo, Brendan Dimech
