ESPN “LIFE NEEDS SPORTS”
“Life Needs Sports” was Droga5’s brand re-launch for ESPN. Using almost exclusively found footage, we covered every sport and every genre of music imaginable – from MLS with Fiddler on the Roof... to the Scripps National Spelling Bee with Lil Pump.
Here are a selection of my favorite films.
GCD: Brandon Pierce
ACDs: Ben Bliss and Evan Schultz
Art Director: Gonzalo Navarro
“TRUE LOVE” | MLB
“RAFTERS” | NBA
“TRADITION” | MLS
“STREET CRED” | Spelling Bee
“BALLER” | NBA Draft
“LANGUAGES” | LLWS
“ACCOUNTANT” | NHL
When Emergency Backup Goalie / accountant Scott Foster took the ice for the Blackhawks, we created this reactive film for social.
When Emergency Backup Goalie / accountant Scott Foster took the ice for the Blackhawks, we created this reactive film for social.
ACTIVATION: DITCH DAYS
As a part of the “Life Needs Sports” campaign, we made shamless liars out of thousands of gainfully-employed Americans. And traded daygame baseball tickets in exchange for the most creative excuses to cut out of work.
LAUNCH FILM
Here's a father and son, bonding over their shared love of skipping things.
One winner requested an excuse note for his college professor. We happily obliged.
