THE LEAST MOST INTERESTING MAN

Dos Equis wanted to revive the Most Interesting Man in the World. So with all due respect to the brilliant original campaign, we brought back the man, by explaining where he’d been for the last decade.

Three teasers introduced the Least Most Interesting Man in the world. The same man, the same music, the same voiceover... but no beer, no branding, and no interesting.

Directed by Ivan Zachariás

With LePub NY: Gonzalo Navarro, Jim Curtis, Jexy Holman, Maddy Baldwin, Juan Aguilar, Kendra Crone, Courtney Trent